Another day, another chance for Kim Kardashian and Kanye West to take their relationship further... in the full glare of the public spotlight.
However, today something curious happened, the flamboyant duo - who have refused to confirm the burgeoning alliance themselves - seemed to become a tad shy.
They've wandered the streets of New York together, posed for the cameras at Scott Disick's restaurant launch and Kim even wore studs spelling out the rapper's initials in her ears.
Lunchtime rendezvous: Kim Kardashian and Kanye West both arrived at the same Manhattan hotel this afternoon, stayed for an hour then left... by separate doors
What could've have been the problem with this lunch meet?
Everybody knows they are dating, so it beggars belief that they would go to such lengths to try and obscure the fact that they are meeting up.
Pretty pretty good: Kim looked lovely in today's outfit but unusually hurried into the hotel
What's the big secret? Kim appeared not to want to be seen with Kanye this afternoon, perhaps she was skiving off work meeting
She'd ditched the dainty Louboutins she's been wearing for the last couple of days for this sturdy pair that suit her better, and work much more in line with her voluptuous figure.
Her hair was loose and lovely, slicked to the side in a coquettish manner... while her Chanel bag of the day was small, designed for a pleasure rather than business.
Nobody can see me! The publicity loving Kanye stared dead ahead as he walked into the hotel
Hurry: And Kim seemed keen to leave the scene after their hour together
Last night the couple stepped out for a meal together wearing coordinated outfits, and the night before were with the whole clan at Disick's restaurant launch.
Kim's sister Khloe has insisted that the pair are not serious yet, but admits it works well as the family have known the College Dropout star for nine years.
Nice dinner: Kim was seen leaving Cipriani's restaurant in Soho minus her beau
Snap happy: As she exited the fancy restaurant Kim posed for pictures with some fans outside
Leggy lady: Kim looked lovely in her cream skirt which showed off plenty of flesh